A2 Pop Genre Research.

I have decided to research the pop in relation to my favourite genre, in order to fully understand the conventions of a pop video, I shall be researching Katy Perry, Lady Gaga, Cheryl Cole because they are what comes to mind when thinking of the pop genre.
Firstly, I am going to analyse    
Katy Perry's Last Friday Night

This music video represents everything colourful about the pop genre, the artist here is seen in a bright light. Katy's persona in this is seen as the geeky girl that ends up turning the heads with a make-over from her friend Rebbecca. This video is very light and upbeat and is perfectly aimed at it's teenage target audience. This video has placed relate able people in it like Darren Criss who the targeted audience will know from the TV show Glee. This video puts together both Narrative and Live action creating a good mix to keep the audience interested.

Lady Gaga-Judas
Lady Gaga focuses on the narrative content, along with live action as usual a lot of dancing is used into her videos which is always intricate. Her videos as usual are ex centric, the usual persona of Gaga is represented in this video because of the weird but wonderful clothing that she wears and use of props.

Cheryl Cole- Fight for this love.
Cheryl's music video includes a lot of dancing, the bright colours are relate able to the pop genre. The tempo of the song is upbeat and feisty therefore this is shown in the video with the aggressiveness of the dances but when it slows down so does the action on the video.
                                                  

 Britney Spears- I wanna go.

This video represents the papparatzi as robots that even when she thinks she's got rid of them they always come back and that she cannot trust anyone as part of the story of the video however there is also a mix of live action aswell, the video makes Britney look like she's adored by men and she's the centre of the attention which is natuaral because she's the artist of the song. It makes her look like she can do no wrong as the police officer dismisses the crime. At the beginning the short cuts are in time with the quick beat at the beginning.

Selena Gomez- Who Says.This video focuses a lot on live action but the use of props in this video gives a message therefore it's showing Selena in a good light. This video has a calm to it like the overall feel of the song.

After analysing conventional pop videos I have found that  the artist is always central when dancing is taken place and the colours used are stereotypical to the genre. Generally there is a narrative to the music video.  The dancing is rhythmic to the music along with live action to give a good mix to the video.