This poster relates to the CD cover and the whole theme of the album with the circus clothes and the backdrop of the circus tent. Her expression isn't happy which shows that there's vunarability in the video and she isn't always happy and she is in the eye of everyone as she sings in the song Circus "All eyes on me in the centre of the ring, just like a circus which shows that the does have the pressure on her. The colours tie in with the circus theme because a typical colour fo the circus is red and yellow, therefore they've played on that to make it more authentic.